Starting with One: Ep. 30 ~ Success Leaves Clues with Erin Bury of Willful.



Talk about a turning point! Named one of Marketing Magazine’s top 30 Under 30, Erin Bury went from a degree in journalism and career in marketing to the autonomy of entrepreneurship as founder & CEO of estate planning startup Willful. The online platform makes it affordable, convenient, and easy for Canadians to create a legal will online, providing simplified end of life planning services.

Erin discusses her enterprising path with Robin and Al and describes her growing passion for empowering families while promoting awareness, education and technical innovation as we get ever closer to the precipice of the greatest generational wealth transfer in history.


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