Barb Martinez is the National Practice Leader, Drug Benefit Solutions, Great-West Life. Barb supports sales offices across Canada on prescription drug management initiatives. She plays a key role in supporting advisors and their clients, including designing and managing drug benefit plans with Great-West Life Drug Solutions. Barb’s knowledge and strategic thinking make her one of the most sought after speakers and contributors in the employee benefits industry today. Tune is as we discuss issues such as rising drug costs, pharmacoeconomics, specialty drugs as well as biologics and how they are adding to these rising costs. Barb also dives into the SMART program that Great-West Life has rolled out. Whether you are a business owner, plan sponsor or a plan member, this is an episode you’ll want to listen to. I had a great time speaking with Barb. I hope you enjoy it!